Splash!

Splash Typography from AMG Blog - MMalone on Vimeo.
  
     This animation builds upon the underwater scene, transferring the physical properties of water into dynamic typography, using the write on effect. Fractal noise is used and the evolution and colour adjusted to create the liquid effect. 
     This particular technique could be incorporated into live video, such as a puddle, lake or sea with the colour balance and hue adjusted in order to blend with the live video.